What is a PSP?

 PSP = Proximity Solution Provider This is a new acronym for a space that is being developed by companies that provide products and services focused on localization technologies related to a website or mobile app. There is a sophisticated toolbox of technologies that are causing our digital and physical worlds to collide primarily through the use of Mobile Apps leveraging …

Mobile App Development, Proximity Solutions and ROI.

Return on Investment of Mobile App Development is very important to the solutions being created for clients. There are two main ROI’s that are are related. They are an Enhanced Customer Experience and an Increase in Sales. We are working with one group of clients whose primary product is a physical space that is enjoyed by their customers (i.e. Museum …

Facebook, Google and Target support iBeacon technology originally pioneered by Apple.

There is an awakening going on related to iBeacon technology in the last few months. The rise of the technology called iBeacon or Bluetooth Low Energy (BLE), also known as Beacons, has been primarily supported by a community of smaller companies centered around hardware development and app development. However, recently the largest technology companies have put their support behind this …

Localization function within Indoor Navigation Solutions?

Using iBeacon within an indoor space is a proven way to create a superior user experience for navigating through large facilities for way finding, content pushing or notifications. Engineering the correct balance between mobile applications and iBeacon (blue tooth low energy) devices is where this unique experience is created successfully. Positioning of the user within the space is possible through …

WayFinding and Indoor Navigation with Proximity Apps

This is one of the coolest solutions available within iBeacon App Development. The ability to track your movement in realtime through an indoor or outdoor space. This was something that was mostly seen in Hollywood movies not too long ago. A properly engineered Proximity App Solution will provide an easy to understand interface that overlays a dynamic pointer that moves through …

iBeacons are the interface between the physical and digital worlds.

Until recently, mobile devices have been unable to gain any intelligence as to what is around them. It has been hard to provide context to mobile device. They are not aware of their surroundings. iBeacons and Bluetooth Low Energy technologies are the solution to providing location-awareness to otherwise blind devices. In the desktop era of computing, the computer plugged into …

Proximity Detection, Proximity Marketing and Mobile App Development

We are now providing Proximity App Development and iBeacon® Management Systems. Our combination of App Development, iBeacon and Wi-Fi technology can provide the highest level experience possible with the app user. This may be new to most organizations but there is probably a use case for nearly all organizations. There are a few things to explain to understand how this …

New Wi-Fi Standard will help organizations keep up with demand.

In 2015, Wi-Fi devices will use more bandwidth than wired devices, according to Cisco’s new Visual Networking Index (VNI) Global IP Traffic Forecast. This trend will continue. Organizations are trying to adapt to the explosion of wireless devices usage and the demands they are putting on wi-fi networks. The best way to support this demand going forward is to invest …

Digital marketing stats to reflect on.

We have organized some statistics from two sources that speak to percentage of budget that is spent on Marketing in general and Digital marketing specifically. The first graph and table from Forrester Research shows the trend of Interactive Marketing Spending from 2011 to 2016. With all the mobile devices flooding the market over the last several years combined with the …

Someone asked me, why do we need a Mobile App?

First let’s distinguish Web Apps running within a web browser on the mobile device and Native Apps which are programmed for each mobile device platform. I have grouped them in the following categories for businesses. Solve a need. Secure Electronic Forms Bar Code Scanning and Inventory Control Traffic Flow Patterns Brochures and Catalogs Create Value. Centralized Content Distribution Ease Registration …